
There’s a worrying trend in UK politics. The wives of male politicians are being used to boost the popularity of their husbands. And it’s because of how they look, and what they can say to mould the public image of their husbands.
The women are being wives of politicians – not people in their own right.
It is the objectification of women at the highest echelons, setting a disastrous example to the nation. First, it’s promoting that women should be valued for their looks and not their intelligence, and, second, it’s reinforcing damaging stereotypes – already rooted in our society – about the roles of men and women.
In an
interview on ITV with Trevor McDonald, which was covered widely by the press, Samantha Cameron uses cliché after cliché while describing her husband. Of course, there is a chance that she's telling the truth, but this is so unlikely because she describes him as a stereotype (designed to match society's stereotypes of what a man should be like), not as a real person.
He loves cooking, but he’s messy.Stereotype: men are messy
That’s the most annoying thing about him.Stereotype: men are annoying, but in an acceptable, loveable, roguish way.
As
Zoe Williams points out, Samantha Cameron can’t say he’s perfect because that wouldn’t be convincing. So she pretends to criticise instead, but it’s saccharine praise in disguise – it resonates with people’s stereotypes about men and women.
Sarah Brown is no better.
My husband, my hero.Which would be almost OK (although verging on female submissive stereotype) until she continues with:
I am protective about our Sunday lunches – otherwise he would just want to go and watch TV.Stereotype: female homemaker and the husband who just want to go off and be unsociable. Or: husband wants to go off and interact with the outside world while the woman stays at home.
It all started, of course, with Michelle Obama. Apparently Barack:
has no fashion sense, makes annoying remarks, and sometimes makes thoughtless remarks about my wardrobe.Stereotypes: men don’t know anything about clothes. Men are tactless. Overall message: these flaws are OK.
Sound familiar to you? Yes, these stereotypes are not what we necessarily experience in real life. In real life, men and women span the spectra of messiness and sartorial calibre and competence to care for a family. But we recognise these stark stereotypes as ones that have been ingrained into us as children, in the books we read, in the advertisements we see; throughout our lives, throughout our culture, everywhere we look.
And after years of feminism and progress, these stereotypic messages are stronger than ever.
The media is a huge player in this. After all, if they tap into people’s stereotypes, they are more likely to provide what people want. We see the scathing attitude of newspapers, especially the tabloids, to female leaders because they are not seen to conform to the stereotype. Therefore their femininity is attacked:
She looks like a man. She has a dowdy dress sense.Conversely, there is over-analysis of their sexual features. See
this classic example.
Meanwhile, praise is handed out by the bucketful to the beautiful wives, famous for being wives.
Grazia magazine conducted a survey which concluded that two-thirds of women questioned thought Samantha Cameron has the best first lady style. (Incidentally, Grazia won consumer magazine of the year and the judges called it the ‘sharpest reflection of what the modern female head currently holds.’)
People are constantly being encouraged to judge female politicians and wives of male politicians by their style and not their brains. It is no wonder that objectification of women persists.
This is tragic because it means that if a woman (or a man) does not conform to a stereotype; for example, she is a leader, not a homemaker; then she is ostracised, disproportionately criticised and belittled.
She will also be blamed for her husband’s faults. I did a quick search of comments on news sites and blogs that were posted during the US election campaign and found the following message over and over again:
Hillary Can't Even Manage Her Marriage, So How Can She Manage The Country?Do you think if Michelle Obama were to indulge in an affair then we’d lose confidence in Barack? Of course not.
She’d be called a slut and he’d be all the more endearing.